New fragrance from Sonia Rykiel

French distributor and manufacturer Selective Beauty has announced the launch of Belle en Rykiel, a new women’s fragrance for its Sonia Rykiel designer brand.

Belle en Rykiel is an aromatic oriental, developed by Jean-Pierre Bethouart of Firmenich, with opening notes of mandarine and lavender that lead to a heart of incense and heliotrope with patchouli, amber and acajou wood at the base. The fragrance comes in a heavy glass, cube-shaped bottle designed by French agency Aesthete.

The line consists of three EdPs in 100ml, 75ml and 40ml sizes priced €75, €60 and €40, respectively, as well as a 200ml body lotion for €30.

Belle en Rykiel will debut in France at the end of September 2006, followed by the rest of Europe, the Middle East, Japan and Russia through October