More info about the new F by Ferragamo.

[cedriceccentric]

Cosmeticnews.com already posted the annoucement of the new F by Ferragamo earlier this week. Now WWD.com adds some more info.Ferragamo hopes that "F" will became it's flagship fragrance. You will see that the notes are quite minimalistic. Like with Gaultier², Francis Kurkdjian only used 3 main notes, I suppose the rest is kept secret...

Name: "F"
Brand: Salvatore Ferragamo
Nose: Francis Kurkdjian (ex-Quest, now with Takasago)
Bottle designer: Sylvie de France

Fragrance family: Floral
top: jasmin which, according to the article, gives a fruity top note.
heart: rose for a spicy middle.
base: orange flower for a leathery base.

(Orange flower leathery???? Well OK if Kurkdjian says so)



The bottle design by Sylvie de France ("L" de Lempicka, Miss Me Stella Cadente) was inspired by a Ferragamo shoe of the 1930s.

[cedriceccentric]

I sure this vintage Salvatore Ferragamo shoe must have inspired Sylvie de France for the bottle design.