Brand: Revlon distribution by Gemini
Nose: Annie Buzantian (Firmenich)
Fragrance family: modern chypre
-top notes are of passion fruit and black currant.
-heart is of peony, lily of the valley and ylang.
-base is of patchouli, plum and praline.
Flair will be launched first in departement stores (not where Revlon products are usually sold). Revlon signed Brazilian model Isabeli Fontana as the spokeswoman for Flair. Fontana will appear in television and print ads wearing a couture dress — made primarily of red silk — designed by Patricia Field (costume designer for Sex and the City). Launch July.