June 5, 1972
Perfumes As Fresh As an Early Morn
by Angela Taylor
New York Times
Short article in which the author signals a new trend in perfumery towards lighter perfumes and "early morning brews". Estée Lauder's Alliage and Nina Ricci's Bigarade are examples of these new "sportswear" scents. However, not all companies get involved in the new fad: Charles of the Ritz is "capitalizing on the nostalgia for the twenties and thirties when the word ritzy was even better than today's cool and groovy". The fragrance evoques the taste of champagne at midnight rather than morning grapefruit; thus the author concludes: "but then everyone isn't a sports fan."