Aside from the price point and the potentially alarming melon note, I found this to be the most interesting bit:
Malle said that he plans on opening freestanding stores Stateside for the brand in the next couple of years
Now, wasn't this the reason L'Artisan was pulled from Saks?
Since the Malle line has such exclusive distribution in the US, this is a nice forward momentum for the company. Is he really saying, "We believe we have outgrown Barney's?"