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  1. #1

    Default Yves Rocher going up-market?

    I read in Cosmetique-Magazine that Yves Rocher is about to launch a new line of more up-market fragrances called: "Secret d'Essences". The fragrances in this line will be about 30% more expensive than past Yves Rocher perfumes. With more luxurious bottles made of heavy glass. Each "Secret d'Essences" will be about a particular fragrance family. The first one, "Voile d'Ambre" is an oriental.

    Notes: green mandarin, cardamon, amber, myrth, incense, sandalwood, opopanax, vanilla and patchouli.

    There is an image of the perfume mini of Voile d'Ambre on Parfum-Echecs:
    http://parfum-echecs.chez.tiscali.fr...uisitions.html

    Yves Rocher is a huge business... they sell more lipsticks in France each year than any other company. They sold more than 1 million units of "Comme une Evidence" in Europe alone!

    For the price, I think YR fragrances are of very good quality. Check out "Parfum Cocon" and the new "Pur Désir Mimosa" by Hypnotic Poison nose Annick Menardo. *

  2. #2

    Default Re: Yves Rocher going up-market?

    I agree that for the price their fragrances are of good quality.

    Terrific news altogether! Wish them all the best!

    I miss their odies though: Venezia, Pivonne, 8th Day, simple but refined Magnolia, vanilla (the one in a round bottle with yellow cap), Folies des Saisons (I liked Summer and Spring).

  3. #3

    Join Date
    Sep 2003
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    Too far south of the Mason Dixon line
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    395

    Default Re: Yves Rocher going up-market?

    WOW.......this sounds amazing!!! Those notes are like a wet dream......I hope it smells as good as it looks on paper
    Can't wait to try it.....hope it launches soon! Oh how I do LOVE ambre!!!

  4. #4

    Default Re: Yves Rocher going up-market?

    Yes, WOW! Even the mini looks luxe!
    I think most Yves Rocher scents are comparable to department store brands.

  5. #5

    Default Re: Yves Rocher going up-market?

    Voile d'Ambre will be priced at arround 50 euro (+/- $60)... But there are always special promotions at Yves Rocher, so the launching price is 26 euro. Still a cheap thrill. And don't we all looooove cheap thrills? [smiley=cheesy.gif]

  6. #6
    MJH
    Guest

    Default Re: Yves Rocher going up-market?

    This is great news! I've become a big fan of Yves Rocher after being introduced to their
    products here on the boards. I love their Bambou (EdC?) and especially Nature Millenaire Homme EdT,
    which I'd put up against the majority of department-store men's scents currently on the market.



  7. #7

    Default Re: Yves Rocher going up-market?

    Many thanks for the news, Cedric! I'll definitely check this line out. [smiley=smiley.gif]

    I love Néonatura Parfum Cocon and the Fraîcheur Végétale line shower gels.
    "Wovon man nicht lesen kann, darüber muss man schreiben."

  8. #8

    Default Re: Yves Rocher going up-market?

    Voile d'Ambre sounds delicious. I can hardly wait.
    "Never think that war, no matter how necessary, nor how justified, is not a crime." - Ernest Hemingway

  9. #9

    Default Re: Yves Rocher going up-market?

    Yves Rocher is a wonderful outfit with excellent products. Tel Quel is my fav. Very much a cherished possession.

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