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  1. #1

    Default New: Ambre Passion by Laura Mercier.

    WWD.com

    NEW YORK Laura Mercier's new fragrance, Ambre Passion, which launches in September, may be the makeup artist's third entry in the category, but she's calling it her first "true signature" scent.

    "Amber is my favorite thing, it's been my favorite smell since I was like 16 years old," she said, adding that she discovered the scent in its absolute form, ambergris, during a trip to Morocco at that age. "I had a chance to smell the real amber stone," she said. "And I would use it on my skin, so the smell would marry with my skin's smell it's sensual, so warm and mysterious."



    The fragrance itself is almost purely amber, from top to bottom note. A bit of geranium was added to give it an unexpected, unique twist, said Mercier. "It's a real, basic amber," she said. "A lot of perfumes have a base of amber but it's mixed up and surrounded by other things. This is a pure amber with just a little sparkle of geranium." Ambre Passion will be available at Mercier's distribution of 250 doors in the U.S. and globally and will retail for $65 for a 1.7-oz. bottle. While executives would not comment on sales figures, it is expected to do up to $1.5 million in first-year retail sales, according to industry sources.

    "Amber has always been her signature [scent]," said Janet Gurwitch, chief executive officer of Mercier's licensee, Gurwitch Bristow Products. "When we started creating fragrances about five years ago, she created this one first, but we saved it for when we thought it was the proper time." Gurwitch explained that introducing the fragrance now was a matter of building a solid foundation in the fragrance category for the company (Mercier's first two fragrances are called L'Heure Magique and Eau du Lune) before branching out into a more "individual, unique" fragrance: "Our other two fragrances have been so well accepted," she said. "This one is unique and it's truly for an amber lover."

    Gurwitch added that a line of bath and body products featuring the Ambre Passion scent is a strong possibility in the future, depending on the success of the fragrance. "We probably will expand into body and bath if this has the success we think it will," she said.

  2. #2

    Default Re: New: Ambre Passion by Laura Mercier.

    YES...YES..YESSSS!!!!!! [smiley=2vrolijk_08.gif] [smiley=2vrolijk_08.gif] [smiley=2vrolijk_08.gif] [smiley=2vrolijk_08.gif]
    Im the amber maniac... [smiley=grin.gif]

  3. #3
    happy is the bleu heart<3
    shadesofbleu's Avatar
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    Default Re: New: Ambre Passion by Laura Mercier.

    Ooohhhhh! That perked my nose up! I love amber too!
    I've trademarked the color bleu

  4. #4

    Default Re: New: Ambre Passion by Laura Mercier.

    OH! Now you're talkin!!!

  5. #5
    Ladylonestar
    Guest

    Default Re: New: Ambre Passion by Laura Mercier.

    Oh, man! HURRY SEPTEMBER! Get outta my way everyone! I want Ambre Passion YESTERDAY! [smiley=2vrolijk_08.gif] [smiley=tongue.gif] [smiley=2vrolijk_08.gif] I just wonder how much of a &quot;twist&quot; the geranium is going to add? But since Laura Mercier is an amber-lover, it surely will be a beautiful blend. Hopefully. [smiley=thumbsup.gif]

  6. #6

    Default Re: New: Ambre Passion by Laura Mercier.

    Looney.. .. the one who gets a sample of this one first.. HAVE to sahre it.. it is part one in laws of WWAAM ( the World Wide Association of Amber Maniacs )

  7. #7
    Ladylonestar
    Guest

    Default Re: New: Ambre Passion by Laura Mercier.

    Quote Originally Posted by lille_my
    Looney.. .. the one who gets a sample of this one first.. HAVE to sahre it.. it is part one in laws of WWAAM *( the World Wide Association of *Amber Maniacs )
    Oh, I agree, Lille My! You have my address, right? If not, it's listed in the WWAAM Directory! [smiley=grin.gif]

  8. #8

    Default Re: New: Ambre Passion by Laura Mercier.

    Definitely want to sample this one come fall...but why doesn't she design a different lid? That thing is like a mini boulder and very awkward! [smiley=angry.gif]

  9. #9

    Default Re: New: Ambre Passion by Laura Mercier.

    I JUST CAN'T WAIT!!!!!!!!
    I am a committed member of WWAAM. The last 2 bottles I bought (yesterday and the day before) were L'Eau D'Ambre and Ambre Extreme. On the weekend I'm going to buy Prada Intense (already had 5 bottles of Prada eau de parfum)!

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