FRANCE. Parfums Christian Dior is poised to unveil a new travel retail exclusive fragrance, Dior Star*, from July.
The company is widely regarded as a pioneer in terms of travel retail exclusive scents: others to date include Remember Me, Forever and Ever, I Love Dior, Chris 1947 and Dior Me, Dior Me Not.
The latest fragrance is said to have been inspired by the “Star” couture collection from Dior designer John Galliano. It is described as “citrusy, sparkling and sugar-frosted”.
The juice opens on top notes of bergamot and mandarin tree petitgrain. The heart features honeysuckle and peony; the base sugared almonds and musks.
The flacon is a silver-coated bottle, with star-shaped cut-outs that reveal the yellow-coloured fragrance within. The outer carton features a blue sky/shooting star motif, with the advertising visual (above) on one side.
In addition to the 50ml edt spray (which retails at US$42), Dior has created a 2 x 50ml duo pack (US$79).