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  1. #1

    Default Just saw the new N5 tv commercial.

    They showed it 3 times today on TF1, France most watched channel. .

    Well the mini movie (2 min) does not work that well. Ok it's very well photographed and very grand. But did they really needed to put dialogue in it, it makes it just sound very silly. Some the lines "take me away", "I'm a dancer (with silly laugh), "It's beautiful up here." "I will always remember her smile, her kiss...her perfume" And Nicole does her usual look down and crazy eyes thing. Oooooh please! :

    It's an event anyway and Kidman is gorgeous.

    Now I remember that Chanel did the dialogue thing in the past with Carole Bouquet and it worked much better even if it wasn't as grand.

  2. #2

    Default Re: Just saw the new N5 tv commercial.

    Goodness, Cedric . . . that sounds CORNY! I don't think Mademoiselle, would like it . . . BTW: did you get a look at Kidman's palms?? I read in a tabloid that Nicole's palms have turned red, for some mysterious reason . . .

  3. #3

    Default Re: Just saw the new N5 tv commercial.

    Quote Originally Posted by cedriceccentric
    Well the mini movie (2 min) does not work that well. Ok it's very well photographed and very grand. But did they really needed to put dialogue in it, it makes it just sound very silly.
    I haven't seen "Number 5" yet, but from your description it sounds corny indeed. Of course the actual tv ad won't be 2 minutes long, so perhaps it won't contain that much dialogue either.

    Here's how The Guardian reviewed this 18 million pound production:

    http://www.buzzle.com/editorials/tex...2004-61574.asp

  4. #4

    Default Re: Just saw the new N5 tv commercial.

    Here is a link to see the film:

    http://media2.adforum.com/zrIf58670C...0_0044112W.MPG

    (Can be safe on your PC)

    A little bit "campy" as usual with Baz Luhrmann but i really, really like it indeed.

    Ooh! the pink dress.................. : : :

  5. #5

    Default Re: Just saw the new N5 tv commercial.

    They showed the whole ad on Channel 4 on Saturday, during the break of Moulin Rouge!
    Currently wearing: Gardnia by Chanel

  6. #6

    Default Re: Just saw the new N5 tv commercial.

    Thanks for this link, tartanpion! For those of you on dialup: the video is 9.42MB...

    I felt like I was watching the trailer of a forthcoming Hollywood movie, and I think this is exactly the effect the director wanted to obtain.

    What you get is fast cuts, evocative music, panoramic views, big close-ups, all incredibly well shot. Like Cedric said, it looks grand. From a cinematic point of view Number 5 is very reminiscent of Moulin Rouge, although it's staged in a modern metropolis. I think the opening and end shot are direct references to Moulin Rouge: the romantic sceneries are enveloped in a theatrical mist of melancholy, creating a huge dramatic effect. The fairytale-like narrative is quite obvious, which legitimizes the heavy accent on drama.

    The "dialogue" in Number 5 is embedded in a fictional context; what they say is evocative and meaningless at the same time (which is typical for ads anyway). I didn't find it any more silly or disturbing than the storyline itself; it supports the romantic imagery, and I think it does work well in that sense. I don't remember the dialogue in the Carole Bouquet ad, perhaps that was a different concept altogether.

    The movie makes a big visual impression: I'm sure the name Chanel will remain imprinted in the viewer's short-term memory for a long time. I think the two minute version looks like a very good advertisement film. I just wonder if they can preserve its evocative strenght in the reduced tv-version.

    Marcello

  7. #7

    Default Re: Just saw the new N5 tv commercial.

    I saw it on Saturday evening too. Honestly did not make me want to try No5 or buy it. Adding here I dislike No5 and it does not like me either.
    DONNA

  8. #8

    Default Re: Just saw the new N5 tv commercial.

    Hi Marcello . . . thanks for that great review! Mini-movies aside, what's fascinating to me is that Chanel is willing to go to such effort to promote what has been one of the world's best selling fragrances, since its debut. I wonder if this campaign will 'increase' sales?

  9. #9

    Default Re: Just saw the new N5 tv commercial.

    : Interesting! Thanks for the inside information, Haydn!

  10. #10

    Default Re: Just saw the new N5 tv commercial.

    the dancer bit aside, i loved the commercial... i'm a bit biased (film student / fragrance sales rep)... i think you'll be seeing this everywhere soon. chanel even made a new tester unit for the campaign (an image of nicole on a black stand to hold the large edp bottle).

    they are injecting lots of cash into the number 5 brand as its a huge money maker for them... and they are losing ground to perfumes like angel (angel being the new number one selling fragrance in many countries). this is to try and reclaim the top spot (apparently best selling is more important than best smelling).

  11. #11
    Artisankey's Avatar
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    Default Re: Just saw the new N5 tv commercial.

    Since Im not a huge fan of Nicole Kidman (enjoyed her in Moulin Rouge,) No. 5, or even of television for that matter, I must confess that I actually like the spot (thanks Tartanpion.) I do however enjoy all of Baz Luhrmanns films, and this mini one was definitely classic Baz. I even liked the dialog and found it appropriately campy. Unfortunately it still wont get me to wear No. 5: it stinks on me.
    Scent is such a lovely, simple pleasure!

  12. #12

    Default Re: Just saw the new N5 tv commercial.

    Thanks for the link tartanpion.
    I think it plays like a movie trailer. I had to watch it a couple times. It was very nice.

  13. #13
    Ladylonestar
    Guest

    Default Re: Just saw the new N5 tv commercial.

    Thanks for all of the information and the links. I love No. 5 but that commercial/advertisement/mini movie does not make me interested in the fragrance at all. I think they should cut about a minute and 30 seconds of it. It simply does not speak to me of fragrance. Just my humble opinion.

  14. #14

    Default Re: Just saw the new N5 tv commercial.



    I am with Ladylonestar. Nicole Kidman (whom I like as an actress) does not really represent a fragrance like No. 5.

  15. #15

    Default Re: Just saw the new N5 tv commercial.

    :P Hi Elyse . . . I agree. Moreover, I'm not crazy about Kidman, even as an actress. To me, she's smug. In any case . . . oh, for a glamorous Chanel campaign featuring the feline, calculating, mysterious and ravishing, Vivien Leigh!! :

  16. #16

    tigrushka's Avatar
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    Default Re: Just saw the new N5 tv commercial.

    Though Nicole isn't exactly my idea of a N5 woman, either (Carole Bouquet was perfect), she's still a much better match for the scent than Estella Warren, what on earth were they thinking when I chose her??!! :P
    "Wovon man nicht lesen kann, darber muss man schreiben."

  17. #17

  18. #18

    Default Re: Just saw the new N5 tv commercial.

    :P I still say Vivien Leigh would have been perfect . . . she had everything: elegance, fire, mystery, allure, sexuality, and . . . a GORGEOUS face and smile. Also, that touch of madness. I think Coco Chanel possessed some similar traits.

  19. #19

    Default Re: Just saw the new N5 tv commercial.

    Quote Originally Posted by Marcello
    This thread is dying for a spin-off

    http://www.basenotes.net/cgi-bin/for...310004;start=0
    Start it up, Marcello!!

  20. #20

    Default Re: Just saw the new N5 tv commercial.

    Just saw it too!


  21. #21

    Default Re: Just saw the new N5 tv commercial.


    I agree with Tigrushka : Carole Bouquet was perfect.




  22. #22

    Default Re: Just saw the new N5 tv commercial.

    :-/ I agree that Carole Bouquet affected a confident, classy chic. Her hair was wispy, though . . . and to my eye, Ms. Bouquet looks a little bit masculine. That's fine . . . often a strong looking face, shows style extremely well; intense beauty can interfere with the eye's ability to separate the model from the products sought to be promoted. Also . . . Ms. Bouquet's look is current, but still high style, and that's difficult to come by, nowadays. They're trying hard with Nicole Kidman, but . . . to me, she looks contrived. Too much makeup, not enough from within . . . she lacks warmth and soul. For me, a 'face' has to radiate some, even while its expression may not say 'come hither.' I don't happen to see this in Kidman. She's coldly ornamental.

  23. #23

    Default Re: Just saw the new N5 tv commercial.

    Don't wanna go off topic but she ( Carole)was a Bond girl in 1981
    in For Your Eyes only



  24. #24
    Ladylonestar
    Guest

    Default Re: Just saw the new N5 tv commercial.

    Mgarisbn, let me see if I can help you with the Vivien Leigh photo. Not sure it will work:



  25. #25

    Default Re: Just saw the new N5 tv commercial.

    Quote Originally Posted by Ladylonestar
    Mgarisbn, let me see if I can help you with the Vivien Leigh photo. Not sure it will work:


    A million thanks, Ladylonestar!! I wanted so much to 'show' this photo to those basenoters who are not familiar with my idea of the most beautiful woman . . . and Yves Saint Laurent's, as well. This shot was used in the Alexandra de Markoff makeup campaign, with the caption: 'it was created for the women that every other woman, wanted to look like.' Well put. Ms. Leigh has been 'dead' for decades, but one picture rekindles our memories. Last night I watched GWTW again, just to see her flawless performance. Can you see this face with windswept hair, with a Chanel camelia strategically set, with ANY hat by Chanel . . . to say nothing of the makeup possibilities. Notice too, the drastic part in the hair . . . extremely difficult to pull off. Well, I thank you again, Loney . . . you made my day!!

  26. #26

    Default Re: Just saw the new N5 tv commercial.

    Nicole Kidman was paid $928,800 dollars per minute, to do the four minute Chanel ad. The actress netted $3.71 million for her efforts. Kidman's salary will be entered into the 'Guinness Book of Records.'

  27. #27

    Default Re: Just saw the new N5 tv commercial.

    Quote Originally Posted by mgarisbn
    Nicole Kidman was paid $928,800 dollars per minute, to do the four minute Chanel ad. The actress netted $3.71 million for her efforts.
    4 minutes? The mini movie only lasts 2 minutes.

  28. #28

    Default Re: Just saw the new N5 tv commercial.

    :-/ Hi, Marcello . . . are you sure? I just read it again: 'four minute Baz Luhrmann - directed Chanel ad.' And by the way . . . if Chanel can pay Nicole Kidman that much money, the company can afford to fix a faulty bottle design: discussed at the men's forum. :-X

  29. #29

    Default Re: Just saw the new N5 tv commercial.

    There is a 4 min, a 2 min and a 30 sec version.

  30. #30

    Default Re: Just saw the new N5 tv commercial.

    :P Thanks, Cedric . . . we can always count on you for the latest and the greatest!

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