FRANCE. Lanc™me has created a new advertising campaign for its Miracle womenâs fragrance, which was launched four years ago.
The new communication is designed to present a more modern vision of the fragrance in an urban universe, according to the company.
The face of the new international campaign is German actress Diane Kruger. She is depicted as a more active heroine than her predecessor ÷ a powerful beauty who chases away the clouds and makes the sun come out.
The advertising will include print, TV, outdoor and point of sale materials.
The campaign breaks this month throughout most of Europe, Asia and the Americas.
Looks like they changed the Attraction ad aswell.