Here's the answer I got from Beauty Cafe. I guess you get penalized for buying the first bottles? What is that about? You would think it would be the other way around, that the first ones would be limited edition with the special bottles. I think it's crap.

"I want to let you know that the Fire Island photo that you received in your mailing is the official image with the sunburst token. The image your customer is probably referring to is a bottle without the sunburst but only with the Fire Island round token which are the bottle version shipped with the first order. Going forward the bottles will have the sunburst token."