I work in london and visit them all, luckily!
To be quite honest i like taylors of old bond street the best! Especially Mr Taylors Cologne, which has a citrus lemon lime edge, but enhanced with lots of cedarwood. And it lasts!
Both Trufitt & Hill and Geo Trumper offer fantastic ranges, and are very good shops. Have a look at Taylors though, they have lime too! and will send you a brochure / samples.
please please try Mr Taylors Cologne, and rose shaving cream is just the most amazing cream ever! victorian lime is my secret , leave it alone !