Since you mentioned you like fruity smells and yet want something a little
more masculine, I'd suggest John Varvatos. Of the recently released,
popular fragrances, I think it's one of the best.
You might also want to check out some stronger woody or spicy fragrances
for evening wear. Personally I love Creed Bois du Portugal, but it's kind of
expensive. Caron's Third Man is great too. For a good value in a nice
modern leather cologne, try Michael Kors for Men.
There are so many possitilities. Sample lots of scents at the mall, and
consider purchasing decants from the sellers here if you want to
try a variety of scents without breaking the bank.