Yves Saint Laurent men’s fragrances nicely represent a range of the standard marketing strategies: Scents created straight for men; scents labeled men’s versions of the house’s big selling women’s scents; eau de parfum strength versions of scents for men; multiple derivatives of successful scents (Eau d’Ete, eau de sport, fraicheur, prestige, fresh); and also, and best of all, just plain high quality and creative scents.
YSL scent releases reflect the growth of the market. One men’s scent release was enough for all the 1970s. Four were enough for the decade of the eighties. Five more came out in the nineties, and nine came out in the first seven years of the 2000s. All told, ten YSL scents for men were released in the twenty-seven years from 1971 to 1998, and just as many--the next ten--were released in the seven years between 2000 and 2006. That shows the mushrooming of the men’s scent market as told through one of the highest volume, quality concerned, and resource rich world mass market designer firms.
This doesn’t include the now-discontinued shared scent of 1975, Eau Libre, or either Nu Eau de Toilette or Nu Eau de Parfum of 2001 and 2002 respectively, which are often argued to be dark and woody enough for men to wear.
Basenotes members know that Yves Saint Laurent’s scents for men are resoundingly popular and comment worthy on this forum. There are more winners in this designer’s house than losers (or argue?), and even which are losers is up to never ending thread generation (Kouros). Longstanding Basenotes members will recognize that the house makes some sleeper scents too, fragrances that get revulsion when they’re first released, but months or a year later are resounding winners (Rive Gauche pour Homme). Basenotes members know that the house uses the names of its popular fragrances to help market different scent creations (the best selling Kouros’s name is tacked onto an unrelated scent giving us Body Kouros).
There’s a lot to comment on in the YSL house, and none of you readers really need any of my idea help to find something. All the same, I’d very much like it if anyone who’s worn the discontinued Eau Libre could write a review of it, and if men who wear and love Nu could write reviews of it and stories of their experiences living in it.
Have at it. This thread will come to define the concepts of how a man should smell according to this house. What kind of job are its hired perfumers doing?