Thrax's surefire "get your friend to not like axe anymore" plan.
Step 1: Get your friend to show you his axe collection.
Step 2: Wait til he turns his back and grab one of the cans.
Step 3: Beat the everlovin' shit out of him with it.
Step 4: While he is passed out run to the frag store and pick up Acqua Di Gio. Run back to the house and dispose of any Axe related products.
Step 5: When he wakes up tell him he slipped and hit his head when he was showing you his new Aramani scent. There may be a bit of confusion but after a bit of persuasion he will see that you were right and he really likes the Armani Problem solved.