Browsing my favourite Amsterdam perfume shop today, I discovered a little known line: Il Profvmo.
What a surprise it was! Their men's fragrance 'G11' turns out to be a perfect reincarnation of Jil Sander's discontinued original 1981 Man Pure. That alone is enough to make me a loyal Il Profvmo fan for life. And their Vetiver... wow.
The line is quite extensive for such a young brand and strikes a good balance between tradition and modernity. I was in a rush and didn't have much time to sample, but I liked what I smelt and will definitely come back for more.