Love it. The animalic musk makes this scent for me. I was worried about the fruit notes at the top, but the musk almost immediately overtakes them and beats their sweetness into something sublime. In the center, the florals bring a small piquancy, drawing the scent away from being too youthful or coy. It's a bit eccentric and it is obvious someone couldn't resist the idea of capitalizing on the fruit trend, but did so by adding a very physiological element to it. The only drawback to this scent is its very low wattage. It fades to the brink of nothingness after 45 minutes. The lotion helps eke out a bit more lasting power.
Sira has more of a carnal musk in it than any other dept. store scent I can think of (though there must be at least one or two others). Had it not been for this, I'd have bypassed it. There might even be something daring about its ripeness. Bottle is a beauty.