It depends: if you see Comme des Garcons as popular designers -
otherwise: Rochas Lui
2nd alternative: Hermes Jardins en Mediterranée
edit: if these are too far away from 'popular' I would be happy to mention Armani pour Homme and Emporio Armani He, but together with AdiG they are from before 2000. While later Armani's might -smellwise- suit the bill, they are so thin you smell them for half an hour only. That's not what I call a man's cologne! Some Guerlaina may be popular but are not designer's.