With NM, they keep a notebook with pages on each customer who's purchased Creed. They write down dates and notes for each time you've bought and each time the SA has given or mailed you samples. They even keep note of what your opinions may be of new launches. The SA will suggest that, even when you're just passing through the mall, to stop by the counter so that they can note that they've spoken to you again. It's important that they keep the pages up to date, because periodically Creed stops by to "check the books" on their associates.