It's just that I find Creed's aristocratic pretentions to exclusivity and taste and the monotonous litany of their non-existing advertising, i.e. P.R. placements which always contain exactly the same tired old braggadocio, particularly jarring. As, was it narcus?, said, Creed is no longer either niche or in any way exclusive (believe me, perfume you can buy in friggin' Kassel, Northern Hesse , and at a mega chain like "Douglas" is not exclusive). I could care less as long as they make great perfumes. But I do feel much more comfortable with the relative understatement of a Villoresi, not that they don't get their PR plugs. I grant you that the success of a perfume house, especially niches, is based no less on the quality of its line than on the "story" that goes with it, which is surly no less of an illusion than the olfactory imagery it creates. After all, most people are buying a fantasy image of and for themselves in the act of acquiring perfume. The marketing will often be far more impotant than the actual scent.
btw: when are they going to update Olivier Creed's picture on the cards? Did they have 20,000,000 printed at discount in 1975 and have to use them all up now? Someone tell him he looks like Günther Netzer, for God's sake (it's not a good thing)
http://www.boeckler.org/images/netzer.jpg - Netzer