I'm actually guity of this, I think. Last year on September 7th I just happened to be wearing Banana Republic Classic. After work I got a call from my best friend who had just given birth to her first child the day before. She said that she'd love me to come visit her in the hospital. I drove down there & held baby Madelyn for the first time. I was the first one outside of her (and her husband's) immediate family to hold her.
Fast forward a year to Madelyn's 1st birthday party. I wore Banana Republic Classic to the party to see if she'd remember me from my scent. And I'll probably wear BRC for the next few times I see her.
Does that count?