I think they are so heavy on advertising here due to the fact that British men (especially Scots) still associate fragrance with femininity. Amercian men are FAR more advanced when it comes to grooming.
When I was 15 at school I wore Drakkar and Cacharel Pour Homme. 2 comments stuck in my mind
1) A fellow class"mate" said "you wearing that poof juice again" - poof = fag
2) A "girl" in my class said "you smell nice, what you wearing?" "Cacharel" I replied. "isnt that for women?" "No" I replied "Its Cacharel Pour Homme" "Ooooh, pour HOMOSEXUAL"
How I "love" my fellow Scots.