Calice Becker and I'm afraid dr.Turin has been a little overenthusiastic about it (which is his right, but not gospel)
I find it as alluring as a girl in braces and full of freckles. Wholesome.
Maybe it's just a name difference, not a concentration and EDT is still what circulates as cologne (like Jo Malone says cologne, but they are EDTs). "Toilette" has a negative connotation for the US market (and generally anglophones).