Ummm... have we all forgotten about Aramis?
(if already mentioned, I'll apologise in advance for being too lazy to read all responses)
While I have no doubt that Creed would have blown Aramis away in votes, IMHO, any discussion of male fragrance houses should probably include Aramis.
I wonder if this is a reflection of a fall from grace?
Interestingly, I've noticed the Aramis section at my local department stores getting very, very small.
Once upon a time, it took prime position in the sales counter.
More competition these days I suppose... and I haven't noticed too many Basenoters being excited by their latest offerings...