Earliest memories for me go back to pre-school and getting haircuts on a little wooden pony named Gus (I'm amazed I still remember the name and my always asking what horses have to do with haircuts) in the window of the barbershop. Whatever the barber was using at that time I didn't like. I didn't like being there. It was a knock down drag out fight every time my Mom took me.
I also used to like to watch my father shave, and I'm sure he couldn't resist splashing some after shave on me too. The aftershave smelt a lot like Gucci Envy does now. Talk about consistency, I never saw him use anything else. Now that's brand loyalty.