I've smelled a few of the Tags and Axes and have yet to smell anything with any sort of complexity or richness similar to that of what cologne smells like.
My room mate wears Axe once in a while, and I must admit that my fragrance snobbery kicks into full gear when he does so!
("God, doesn't he know any better? why isn't be borrowing some good stuff from me?!")
No problem with that though...if it does the trick for people and does it at only $4, to each his own! You won't catch me dead wearing it.