You have to ask yourself, why do you wear cologne, for yourself or for the people around you? For me it is a balance of both. So if there is something I really enjoy but the people in my life object to, I'll either not get it at all or get it and only use it when I don't expect to be around them. My experience has been that with all the different fragrances out there, considering the preferences of the people in my life is not that much of a problem.
That being said, I did dump a woman a few months ago because she didn't want me to use any cologne ;-)