1.) More EdP strength men's fragrances. I don't care that it has parfum in the title, I want it, and we need it.
2.) Remove the red tape surrounding perfumers, you are killing them. I don't care that 1 in 2.5 billion people are allergic to a certain essential oil. If they have an adverse skin reaction, they won't wear it. I would like to see the perfume industry act more like the cigarette industry in this respect. We don't care if it's bad for us, we want it anyways. Besides, you're not forcing John Q to wear this perfume, why does it matter if he might be allergic to it?
3.) What is this bullshit about banning citizens from wearing fragrances? If the people around us are uncomfortable, they can politely ask us to move, which we should do. Banning fragrance from the get go is asinine. You can't ban a smelly hobo from a plane flight. If he has a ticket, he flies. If the person you sit next to on the flight is allergic to orange blossoms, then you have created a problem, and will probably have to move. The key here is letting citizens use common courtesy, not taking away their rights.
4.) What in the world is the women's designer perfume industry doing? How many perfumes are you going to release that are A.) Overly floral, or B.) Overly fruity? Gosh, I felt slightly sick after leaving the counter the other day, because apparently, bottled pear and apples version #1 needs to be done again, and then a third time. This I feel is worse than the dated aquatic trend in cologne.
5.) No more aquatics. Period.
6.) Here's an idea, take something that hasn't been done, then do it. As in rather than doing something that has already been done a hundred times and making a crappier version of it, do something new for a change. I'd like to see more Chypres on the market, and some more "natural" smelling colognes. Nobody smells like cucumber after a day of work.
7.) I'd like to see a company that exclusively did fragrances for industries. As in one of their colognes would be "Mechanic", "Lumberjack", and "Lifeguard". I'm not talking about what you imagine these would smell like, I talking about what they actually smell like. I loved the way I smelled when I got done lifeguarding for 8 hours, and more than one of my friends couldn't restrain themselves in telling me how primal the urge to reproduce was when I smelled that way. Luce by Creative Universe actually does do that for me, but CU doesn't do this with all of their frags. I'd like to see a company that does.
Maybe I expect too much, but I think I expect just enough.