Obviously it would not have top middle and basenotes, but be something of an olfactory moebius strip. The base as top, the middle as base, the top as middle, only that every bottle would turn out to be entirely different. Some would be filled with spring water, others with kerosene. Wearing it would massively affect other people's behavior, or would it just seem so to the wearer? The front side of the bottle would read "dream", the back "logic". Comme des Garcons Fragrances would appear like Old Spice by comparison.