Steffen, yes in the heat! For me, this opens with a smell that reminds me of turpentine. Being an artist, this is a smell that I love. It doesn't really remind me of the beach but it is a very warm earthy smell. The dry down smells to me very musky. I find it breathtaking in the heat and think it smells different in warmer weather than cooler weather. I also love M7 in the heat.