This list is no surprise to me.
To put it into perspective: In the US, the sales of new cars can be a good analogy to our normal fragrance tastes (i.e. what's sold to the average Joe at Macy's). Just like Giorgio Armani's Acqua di Gio is #1 in men's fragrance sales, the plain-vanilla Toyota Camry is number one (if you exclude all the pickups GM, Ford, and Chrysler sell). And both are bought due to a certain reputation: Americans choose Acqua di Gio over other (arguably) superior men's fragrances because of the Armani brand's luxury image, while those same Americans buy Camrys over other midsize family sedans that are just as good like the Ford Fusion and Hyundai Sonata (among others) due to the Toyota brand's image of quality and reliability.
As Andre Agassi said in a camera commercial in the early 90s... "image is everything!"