The folks at Macy's told me yesterday that Diesel is coming out with a new men's fragrance (the first under the L'Oreal agreement) real soon now (September, to be exact). And here is its name: Fuel for Life.

According to NowSmellThis, the men's Fuel for Life (a fougere created by Annick Menardo and Jacques Cavallier) will consist of anise and grapefruit top notes, raspberry and lavender middle notes, and heliotrope and dry woods base notes. A women's version will also be available at launch in September.

Nice to see men's scents slowly starting to gravitate away from aquatics. And the TV ads are interesting, too (love that slogan)...