That IS bizarre. It definitely has the whiff of an urban legend. At least they've got their slick website all set, complete with the requisite annoying Flash. You and I may have doubled their monthly website hits!
Pricing is intriguing. Depending on what sort of DNA workup you get, it can be extremely expensive. If it's legit, they must just test for a few things, and from that they pick from their stock, whatever that is.
Call me skeptical, but this convinces me just as much as the "Bloodtype Diet".
Where did you find that?