I know that we already have a ton of Axe posts on here, but here's one that I couldn't resist.
A little over a year ago, WLWT-TV 5 (the NBC affiliate in Cincinnati, with the slogan WhereTheNewsComesFirst) needed a ratings boost for their "News5 Today" morning news, which is in last place when compared to WCPO-TV (ABC) 9's "Good Morning Tri-State", WKRC-TV (CBS) 12's "Good Morning Cincinnati", and probably even WXIX-TV (FOX) 19's "FOX 19 Morning News".
So, for that ratings boost, WLWT went out to test the Axe Effect. So they went to the ladies... and they also went to their very own traffic reporter, Pete Scalia! Just look at how ol' Pete reacts here (via YouTube). You'll get a kick out of it!
Last edited by MFfan310; 23rd September 2007 at 06:15 PM.
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