I don't think it's an "age" thing or a "generaltional" thing. I think it has more to do with what's considered trendy or stylish at the time, and people thinking scent has to be the latest style. I'm 41 and many women my age and older were wearing Lovely when it first came out, too. I smelled it everywhere. And I had many teenage students who wore Angel, Prada, etc. It's hard for me to say, though, because in Southern California the culture stays very "youth" oriented. Women dress the same way as their teenage daughters and wear the same perfumes, etc. When I was growing up, in New York, you could guess reasonably a woman's age by her hairstyle and clothing, and certainly perfume. I think some of the "generation" differences are specific to some locales, maybe?