Longevity is very subjective, Creed or not. What the wearer smells and what the people around him/her smell can be two very different stories. Your perception may hint to the fact that there are more people having these issues with Creeds than with Issey. Actually, I think longevity issues are even fairer for Creed, looking at their prices. Everybody wants value for money, and it seems that there are some that are not quite satisfied with their MI.