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  1. #1

    Default Fragrance Branding or Marketing

    Hey Guys, for my dissertation yes you guessed it I have decided to base my dissertation on the power branding has on on fragrances. But I am at a short end when it comes to finding usefull information regarding motivation on why people buy fragrances and also what marketing branding stratgies are used in the Fragrance Industry. It would be a blessing and a God send if any of you guys know any useful links regarding my dissertaion.

    Kind Regards

    Gammergq

  2. #2

    Default Re: Fragrance Branding or Marketing

    Wow, a whole Ph. D. dissertation??? What's your major? Definitely check out general consumer behaviour and marketing for a good foundation if you haven't already done so. I got 102 hits on PsycINFO 1962-Present and 142 on EBSCO searching for "perfume".

  3. #3

    Default Re: Fragrance Branding or Marketing

    My Major Marketing.
    --------------------------------------
    Are these journals free and also I am finding it hard access them.
    Last edited by gammergq; 8th December 2007 at 10:18 AM. Reason: Automerged Doublepost

  4. #4

    Talking Re: Fragrance Branding or Marketing

    Quote Originally Posted by gammergq View Post
    My Major Marketing.
    --------------------------------------
    Are these journals free and also I am finding it hard access them.
    You may want to think about changing your disertation to the subject of lazy grad students.

  5. #5

    Default Re: Fragrance Branding or Marketing

    Check with your reference librarian for help accessing these through your school's account.

    What institution do you attend, by the way?
    Last edited by bernat; 8th December 2007 at 06:51 PM.

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