Cool ad. I haven't tried Egoiste yet (Although a sample is on the way), but this gives a pretty different view on Egoiste then the one I have. This seems like an extreme scent.
Is fragrance commercials common in other countries then France btw? The only brand I've ever seen commercials for is Axe. Here is a good one - http://www.youtube.com/watch?v=FD0rHQu5yWE (It says Lynx, dunno if that's a type of Axe, but I know that when the commercial ran in Norway it was for Axe).