The multi billion £ or $ of perfume and cosmetic is in its full activity as we speak.
the bigger boxes - the most colored presentation are tempting our eyes ( I mean cash !!)
All houses are presenting us with 50ml of this with a 30ml of that beautifully presented - ready to offer box.
NOW the big question when you add up the products is it cheaper of more expensive than individual items ????
Well with this taugh competition I have good news - most of the time the Christmas scent boxed are better value for money.
Competition is the main reason I think - but another point too.
If you offer the 50ml EDT with a 30ml shower gel and a 30ml shaving cream etc.... BOX buy the time you finnish one item - you have some EDT left of shaving cream - meaning you are more likely to replace it with the same (but bigger size and full price) product.
Yes I believe it is a very clever way to ADVERTISE the whole range with a hope for futur purchases FULL PRICE.
A word of warning guys - Carefull with out of sixe boxes they sometimes contains much smaller items . !!
Happy holidays to all
Last edited by laurent; 18th December 2007 at 12:30 AM.