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  1. #1

    Wink The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    (The thread's title is derived from a famous, oft-parodied 1960s ad campaign that showed people with black eyes saying "Us Tareyton smokers would rather fight than switch!", which MAD magazine parodied as "Us Cigarette-makers would rather fight than quit!")

    Onto the main subject... I've noticed a pattern with Angel. Aside from us Basenoters, most Angel-wearers are fiercely loyal to their Angel. They're the kind of people who would rather fight than switch perfumes.

    For instance, I ran into a T-Mobile cellphone rep today while shopping for Giant Economy Size everything at Sam's Club. She was wearing an awfully familiar perfume... I asked her "are you wearing Angel?" She said "Yes... it's my absolute favorite perfume!" The story doesn't stop there: I have a friend (who now lives in Nashville) who wore nothing but Angel for thirteen and a half years. (She only stopped because her son started hating it.) Every time I find someone who wears Angel, they seem to be passionately loyal to it... Angel probably has the highest brand loyalty of any mainstream perfume I know of.

    We all know that Thierry Mugler wanted a classic. (And he got it.) But do you ever think that he ever expected to have this much success with Angel, the perfume many retailers refused to carry at first? (And now it's #7 in US sales... go figure.)

    Your thoughts?
    Loyal Basenoter since 2004. And getting ready for the next big step in my longtime hobby: bringing niche to my neck of the woods... Xscentrik is coming soon.

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  2. #2

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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    No offense to its fan club, but I've always thought that Angel was an olfactory insult.
    It's a little like makeup applied with a shovel, jewelry by the pound, or clothing that looks bloody effing awful but that people wear because the latest desperate female fashion rag said it was the in thing...

    While I'm sure that Angel smells better on some than others, it still smells like an indigestion on crack, imo.

  3. #3

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I've never caught a whiff of this myself, but from what I've read it sounds like a super-sugary sweet scent. I sounds like it would be the kind of scent that would singe my nose hairs on the first snort. Yikes!

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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Quote Originally Posted by MFfan310 View Post
    We all know that Thierry Mugler wanted a classic. (And he got it.) But do you ever think that he ever expected to have this much success with Angel, the perfume many retailers refused to carry at first? (And now it's #7 in US sales... go figure.)

    Your thoughts?
    Perhaps he did. I mean: just look at the huge selection of bath and body products, special edition bottles, the Angel Source refill service, the website, The Angel Circle... No wonder there's such a loyal following.

    I wasn't interested in Angel for the first ten years: the name and the baby blue space image & packaging just didn't appeal to me at all.

    What got me interested in Angel was the HUGE controversy around it, people either loved or loathed it and I wanted to try it to smell what all that fuss was about, and on the first time I tried it, I found it absolutely revolting. But something made me give it a second change and there was no looking back. That was five years ago, Angel still holds the record as the scent I have worn the longest period exclusively, whopping six weeks!

    I still like Angel but wear it rarely, it's a bit too popular to my taste, so for that chocolate-patchouli craving I rather wear Borneo 1834.
    "Wovon man nicht lesen kann, darüber muss man schreiben."
    Currently wearing: Pour Un Homme by Caron

  5. #5
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Quote Originally Posted by MFfan310 View Post
    (The thread's title is derived from a famous, oft-parodied 1960s ad campaign that showed people with black eyes saying "Us Tareyton smokers would rather fight than switch!", which MAD magazine parodied as "Us Cigarette-makers would rather fight than quit!")
    Now, MFfan, I've met you, and you're too young to know anything but the parody! Some of us remember hearing the original slogan, back when cigarettes were advertised on TV. My, how advertising has changed.

    With due respect for Angel and Angel Innocent, I prefer Bond No. 9's Nuits de Noho. It strikes me as slightly more refined and interesting than Angel, although highly similar. Ya wanna fight about it?

  6. #6

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I like Love's True Bluish Light which is similarly warm and lush and sweet, but less demanding to the wearer and less pervasive.
    "Like a lobster with a pearl in its claw, the beet held the jasmine firmly without crushing or obscuring it. Beet lifted jasmine, the way a bullnecked partner lifts a ballerina, and the pair came on stage on citron's fluty cue. As if jasmine were a collection of beautiful paintings, beet hung it in the galleries of the nose, insured it against fire or theft, threw a party to celebrate it. Citron mailed the invitations." Jitterbug Perfume by Tom Robbins p. 189

    What I am loving right now: Shalimar vintage extrait, Chanel Bois des Iles, Chanel no. 22, Le Labo Iris 39, Guerlain Iris Ganache

  7. #7
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I love Angel. Many of you know that I wore Angel exclusively for years. And yes, Angel lovers can be fiercely loyal

    It's always hard to know what is going to be a success ahead of time. I'm not sure if Thierry Mugler knew it would be this big of a hit, but he certainly did everything right. And he keeps adding products and services that keep the original Angel wearers interested as well as getting new wearers intrigued.

    But which came first? the loyal following OR the myriad of bath and body products, limited edition bottles, and all the other extras?? It's probably a little of both really. As with most success stories, it's a mixture of a quality product, being in the right place at the right time, shrewd business practices, and a sprinkling of magic ...

    Love it or hate it, no one can say that Angel is not a success story.
    I've trademarked the color bleu
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Bleu, that is the one thing I wish other fragrances would do like Angel: the body product line. Even for an Angel hater like myself, there's no denying the pure genius behind it.
    ... But would they do it for my favorite frags? Noooooooo. Figures. Harumph.

  9. #9
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    i HATE Angel and pretty much all chocolate smells. But one of my best friends is obsessed with it, and is a heavy applier. We used to be able to walk into a room in college and know whether she has been there at some point in the past 24 hours. She's very loyal, to the point of making enemies at her workplace because she refuses to not wear it despite the fact that people at work have complained about it. Which goes beyond being loyal and has something to do with being a tremendous bitch

  10. #10

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I must say I do love Angel and when I first started wearing it, it was only available in a few stores and you had to know where to look. I've talked about it on the Mitsouko thread I wrote today, but I was put off Angel a bit because it soon became ubiquitous. The biggest problem was when one of my friends took a liking to it too and copied me by getting all the extras - the body cream, the hair perfume, the works. Angel is very distinctive, but I don't really like to smell like anyone else.
    I've started wearing it again, though I did throw away my big bottle of EDP because it went grey and started smelling a little strident. I bought Rose Angel last year which I really like, though it doesn't last too well on me unfortunately, but then discovered the Angel extrait, and that is truly gorgeous. They both have a place in my affections and my wardrobe. Rose Angel is one I like to wear to bed quite often.

  11. #11

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I discovered it in 2000 & it was love at first sniff. It's my "If you lived on a deserted island and could only bring 1 scent with you" perfume.

  12. #12

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I have heard mega chatter about Angel, but had never smelled it because I have spent years away from a dept store perfume counter. I went ahead and bought it for my sister last week, though, to try to get her off the Pink Sugar. It was suprisingly not as sweet as I imagined. I was very patchouli/carmel/almost aquatic on her~not nearly as downright "foody" as I imagined. I think it was a big improvement...a step up into the "real world" of perfumary.
    ~Grenouille knew for certain that unless he possesed this scent, his life would have no meaning.~
    Perfume: The Story of a Murderer

  13. #13

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I'm interested in *why* Angel is so rabidly popular.

    The scent is phenomenal in ways I can't describe since I lack perfume experience. I think the bottle experience might be part of it. The shape demands prominent attention in your collection since it's in a non-traditional shape and refuses to stand upright. I keep my fragrances in a medicine cabinet, but Angel won't even fit. It demands to be placed prominently on your bureau...just an observation.
    "Cleanliness and order are not matters of instinct; they are matters of education, and like most great things, you must cultivate a taste for them." Benjamin Disraeli

  14. #14

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Sometimes Angel can smell phenomenal on the wearer. I have a friend who
    wore it to her 50th birthday celebrations and, whilst I recognised it at once,
    on her, freshly applied, it smelled amazing.
    On me however, after the initail "honeymoon" period it rapidly turns to
    something less good. Why is that I wonder?
    I wear it very occasionally and with trepidation.

  15. #15

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Quote Originally Posted by kewart View Post
    Sometimes Angel can smell phenomenal on the wearer. I have a friend who
    wore it to her 50th birthday celebrations and, whilst I recognised it at once,
    on her, freshly applied, it smelled amazing.
    On me however, after the initail "honeymoon" period it rapidly turns to
    something less good. Why is that I wonder?
    I wear it very occasionally and with trepidation.
    Interesting, I'm the opposite. I almost hate the beginning on me but ADORE it after it dries down. I wish I knew more about how our "chemistries" effect this...
    Last edited by bernat; 6th January 2008 at 08:43 PM.
    "Cleanliness and order are not matters of instinct; they are matters of education, and like most great things, you must cultivate a taste for them." Benjamin Disraeli

  16. #16
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I have tried to love Angel but can't get past the part where it gives me a vicious headache.
    We cannot live only for ourselves. A thousand fibers connect us with our fellow men. ~Herman Melville
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I'm contemplating buying the Angel extrait...anyone have experience with it?

    Dans La Nuit Vers Le Jour Sans Adieu Je Reviens Vers Toi.

    Currently wearing: Muguet 2012 by Guerlain

  18. #18

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I LOVE LOVE LOVE the extrait. It's the only concentration that I wear.
    WISHLIST: Tokyo Milk Honey & the Moon, Brooklyn Bunny Lettuce
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    OK, that settles it...I'm getting it! Which style bottle did you get? Winter star, by any chance?

    Dans La Nuit Vers Le Jour Sans Adieu Je Reviens Vers Toi.

    Currently wearing: Muguet 2012 by Guerlain

  20. #20
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I read the most poignant review of Angel on Perfume Smellin Things. I'm not an Angel Lover or Hater ..... I'm a Angel Non Starter I guess. I have tested it ..warily...but you know, I will give it another go.
    I had a look at Thiery Mugler's website an I am LOST with the many variations of Angel you can get.
    Petty small minded people have no place in my life.
    Currently wearing: Angel by Thierry Mugler

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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Mimi> I went and found that review because I was intrigued by it. Really moving, actually. There must be so many stories like that one. That emotional connection is what fragrance is all about for me. I remember when I first smelled Angel, sometime in the mid-1990's, one of my rockstar ex-roommates' girlfriends was wearing it. A stunningly chic platinum blond girl in a black leather jacket. When she and Ryan (my former roommate) went out to a party, that arrestingly beautiful fragrance just hung in the cold winter air of our foyer long after they had breezed through...and then they came back after some music scene event, and she still smelled amazing. I don't really care what anyone says about this fragrance, because it is so burned into my memory as special and different.

    Dans La Nuit Vers Le Jour Sans Adieu Je Reviens Vers Toi.

    Currently wearing: Muguet 2012 by Guerlain

  22. #22
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    And in 2015 I have become obsessed with Angel ! Never say never with fragrance !


    Absolutely out of the * blue * ( hehe ) fell in love with the EDP and also the EDT .
    I have truly come to appreciate and love Angel ...it is such an interesting scent . Far more interesting than 90 % of new releases ...including niche ! IMHO ( Yes i am a jaded perfumista ...the 1001 new releases a quarter .... i went *old school* ....back to Angel .)
    I was gifted the Star bottle by my husband . I tell you ..i am gonna have to re fill and buy more soon.

    Question : has Angel also been subject to a reofrmulation ? I have read of some people saying it has ..weaker, less vanilla ,less longevity .
    Petty small minded people have no place in my life.
    Currently wearing: Angel by Thierry Mugler

  23. #23

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I haven't tried it since 2010 and if it could have been reformulated since then...but I think this is a fragrance that could definitely benefit from being a bit weaker XD
    I have a strong appreciation for it on others, but when I wear it eventually I'm just like "get it off me!!!!" It's just a bit overwhelming for me.
    Currently wearing: Fracas by Robert Piguet

  24. #24
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Congratulations, Mims! I've always said that you don't choose Angel ... Angel chooses you. And she can be a fickle beyotch when it comes to deciding who she should smile on.

    As far as reformulations, I'm not sure but I think so. I haven't bought any new in several years (I'm just now finally running low on juice. At one time, I had a LOT stockpiled!). I'm pretty sure I read from the official site that the fragrance used in the body products had changed. They added more cherry notes.

    I've not tried the EDT, but it definitely is different from the EDP
    I've trademarked the color bleu
    Currently wearing: Misia by Chanel

  25. #25
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Angel is a bit on the fruity side for me if anything, I don't know if any of you get this. Eventually the fruitiness calms down and becomes more of a gourmand. I still prefer A*MEN over Angel, personally I don't mind the harsh tar note opening.
    Currently looking for some:

    - Christian Dior: Dior Homme Sport (2008) - Specifically I'm looking for the vintage version.


    Also looking for these:
    - Guerlain Shalimar Ode a la Vanille Sur la route de Madagascar (2012)
    - Guerlain Shalimar Ode a la Vanille (2010)


    Fragrance Reviews:http://www.basenotes.net/fragrancereviews/13373062
    Currently wearing: Soleil Blanc by Tom Ford

  26. #26

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Nice to see such a classic thread revived.

    Fast-forward eight years, and I live in the same place. Of course, newer gourmands have become available locally, the most popular being La Vie est Belle and Flowerbomb. But Angel still has its fair share of brand-loyal customers that won't touch anything else. It's the perfume industry's equivalent of Subaru cars: buy one, use it, then you are a repeat customer (and Thierry Mugler makes it easy with the refills).
    Loyal Basenoter since 2004. And getting ready for the next big step in my longtime hobby: bringing niche to my neck of the woods... Xscentrik is coming soon.

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  27. #27
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I love the loyalty here. I will keep my distance, but don't hold that against me! Do know, however, that people will judge you.....

  28. #28

    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    I bought and wore it way back in the 90s, liked it but moved on. I think because I could smell it everywhere?

    A friend has it as her signature, she was a nurse and used to wear the body lotion in work in case it upset but never had a complaint.
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  29. #29
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Hi everyone ! Sorry ... rushed off my feet lately.
    Shades... I really thought of you when Angel * chose* me recently !
    I think it has been reformulated ..definitely not as strong as before .
    Angel is not nearly as sweet as others in this category IMHO.
    I really also understand how Angel can become an obsession ....all the lovely bottles etc. The bottles are of such great quality ( the refill ones )
    Petty small minded people have no place in my life.
    Currently wearing: Angel by Thierry Mugler

  30. #30
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    Default Re: The Angel Cult: "Us Angel-wearers would rather fight than switch!"

    Angel is one of only two fragrances I've ever swung from loathing to loving. (The other is Gucci Envy.) Every so often I get a sudden, fierce craving for it like nothing else I own.

    I've found a newly purchased bottle benefits from being allowed to "age" a little before wearing. Like it needs some time to settle in to smell as it should.
    "I felt something so intense, I could only express it in a perfume." - Jacques Guerlain
    Currently wearing: Shalimar by Guerlain

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