I'd say it was moderate strength, not as strong as something like angel but not weak like others. Its a nice scent IMHO a bit different. More a warm weather smell I think. Its got a smell that reminds me of stinging nettles for some reason LOL Yep stinging nettles and newspaper.
Its one I had when it first came out, I used a 100ml bottle pretty quickly, went without for a while then brought some more so I must like it. I'd be interested to see what others think because it doesn't get that many mentions but I think its a good one. I rate Paul Smith London also and that one doesn't get many mentions.