I sometimes need a little kick in the butt to get my day going, so yes, I confess, I do this myself.
I also sometimes use other Basenoters' choices as "hints" for my next SOTD and/or SOTE. For example, I saw that someone today chose Yang by Jacques Fath. I haven't worn my Yang in a while (boy, that sounded bad!) and think I'll wear my Yang tomorrow. (Will YOU be wearing YOUR Yang?)
Seriously, I do this kind of SOTD selection fairly often -- just crack it up to the power of suggestion, I reckon.