Sorry to get you guys excited! No im not talking about a new fragrance, but Prada Amber, or Prada men. After wearing this for about an hour, i get a lavander soap smell, and thats it...i actually owned a lavander soap by roger and gallet, and this smells just like it....maybe its just my chemistry,,,i certainly dont get any amber, but all in all i really like this one...once you get past the grape cool aid opening, as someone here put so aptly.