Thanks for the article.
I don't disagree with your general assertion.
While I've now found several niche houses I think are pretty good, my comments here over the years that a lot of the expensive niche stuff that many were raving about seemed like cheap, feminine, short-lasting potpouri, I still generally stand by.
But I disagree with you on the Creed. I love my Green Irish Tweed - you can't buy cheaper stuff with the same ingedients - and my wife thought I was pulling her leg when I told her one of it's expensive ingredients was whale spew that had been floating around in the ocean for a few years.