Good question! I'm interested to hear any suggestions as well.
Last summer, I tried Dove Energy Glow and L'Oréal Sublime Glow for fair skin, moisturizers with "subtle" self-tanners. I could see a difference, but it could hardly be called a tan. I hesitate to try anything more intense because the coverage usually ends up splotchy or streaky (no matter HOW MANY blogs and magazine articles you read that tell you how to do it just right, with exfoliation, etc.).
I caved and spent a couple of weekends sunbathing.