There are a number of threads asking this question so if you don't want to wait for responses I suggest you try to search for them.
You want to get the juice on "hot spots" around the body. These are plaes like the neck, chest, inner elbow, behind the ear, etc. These are warmer spots that help project the scent. I wear it on my shirt as well. You can mix and match to find what works with each scent for you.