Originally Posted by Joel_Cairo
What a wonderful article. I've been struggling with this issue. Sarah Jessica Parker's Lovely is just that -- lovely. *And one of the Britney Spears fragrances was charming as well. *I love Rupion's work and the notes for Live sound more than passable. But I would sooner die than buy or admit to owning a celebrity scent. Even buying it and decanting it is a hurdle (none too convenient). *I wonder how many customers are lost as compared to won by the celebrity strategy?