The value of a euro has gone from $.85 to $1.50+ over the past ten years. This is consistent with the incredible debt spending that our country has applied to the war in Iraq and Afghanistan. Although this deficit spending and currency inbalance may revert to old levels in the future (who knows?), small companies that don't have the ability to vary their prices to allow for currency fluctuations will see their products being priced higher in the U.S. market. US deficit spending is causing our money to be worth much less for goods from the european market. So, Profumum gets more expensive than its probably worth.