The ribbon is an idea developed so that you can wear the fragrance close to the skin (ie: by tying it to your wrist), without actually applying it to your body. It will warm the scent, and diffuse it gently.
The weirdest thing I was given with a scent on it, was a feather. I don't remember what the scent was now, but it was a red dyed juvenile turkey-feather! Haha!