The month of July is done and it is time to take a look at the numbers for the last 31 days in Basenotes Nation.
There were 4,454 total posts up from 4,264 in June.
1,558 different scents up from 1,499 a month ago.
768 scents worn one time for the entire month for a diversity index of 17.2% in comparison to 749 and 17.6% last month.
If you add in the scents worn 2,3,or 4 times which averages to less than once a week the index rises to 50.4% our highest ever and up from 48.9%.
This is the first month since I’ve been keeping track that there were no organized SSD’s except for the Sniff ‘n Speak at the beginning of the month.
That makes the data this month interesting as there were no outside influences skewing the numbers in any significant ways. Yes there were some little outbreaks of organized wears here and there but nothing overall game-changing. As a result I think this top 10 is pretty emblematic of the overall community. The top of the list is the our usual top of the list; Hermes Terre D’Hermes which once again shows a double-digit gap to the #2 scent Guerlain Vetiver. Yves St. Laurent Rive Gauche pour Homme showed its continued warm-weather staying power as it comes in at #3. The rest of the top 10 consists of Three Creeds, Virgin Island Water, Original Vetiver and Green Irish Tweed. Virgin Island Water has been showing tremendous unisex support as the weather has turned warmer in the northern hemisphere. Habit Rouge and Jicky join Vetiver from Guerlain. Jicky is the only mostly women’s scent in the top 10. Kouros joins Rive Gauche PH from YSL and is another to show its support particularly in the summer. Frederic Malle Vetiver Extraordinaire has had a huge July as a scent that has shown consistent support this month with a breakout month as the weekly numbers climbed every week throughout July. The remaining three scents are Tauer L’Air du Desert Marocain, Comme des Garcons Monocle Scent One: Hinoki and Montale Black Aoud. Hinoki is really cementing its place as best new men’s scent of 2008 with the support it has found so far in 2008.
Here is the top 10 for July 2008
1.) Hermes Terre D’Hermes 46 wears (1.0%)
2,) Guerlain Vetiver 35 wears (0.8%)
3.)Yves St. Laurent Rive Gauche pour Homme 30 wears (0.7%)
4.)Tauer L’Air du Desert Marocain 29 wears (0.7%)
5.)Comme des Garcons Monocle Scent One: Hinoki 27 wears (0.6%)
5.) Frederic Malle Vetiver Extraordinaire 27 wears (0.6%)
7.) Guerlain Habit Rouge 26 wears (0.6%)
8.) Creed Virgin Island Water 23 wears (0.5%)
9.) Creed Green Irish Tweed 22 wears (0.5%)
9.) Creed Original Vetiver 22 wears (0.5%)
9.) Guerlain Jicky 22 wears (0.5%)
9.) Montale Black Aoud 22 wears (0.5%)
9.) Yves St. Laurent Kouros 22 wears (0.5%)

In the just missed category were Acqua di Parma Colonia Assoluta, Bvlgari Aqua pour Homme, Comme des Garcons Vettiveru, Thierry Mugler Cologne, Montale Red Vetyver, and Chanel Platinum Egoiste. If there is going to be a challenger to Hinoki, Montale Red Vetyver is starting to show signs like it could gain some support. Maisonstinky’s Montale promotion will get it sampled and from there it will be interesting to see if it makes a run at the top 10 in August.
The last full month of summer awaits.
Until Next Month, you keep wearing ‘em and I’ll keep counting ‘em.
Have a well-fragranced week.